People have begun describing their cloud systems as "the fog." I get the feeling the joke is based on actual events. Are we" venting" gases into the atmosphere with our data during this digital era just like we did during the industrial age? Is it possible to simply throw our data in the cloud and expect a software application to analyze and organize it when we need it? But first, we must begin with an understanding of what the cloud can and cannot do, as well as knowing what is required to make the cloud an effective strategy for storing data that is easily accessed.